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New Ways to Green Your Food and Beverage Packaging

18.05.12

Not so long ago, sustainability was a nice touch for a food package but completely optional. Gradually that's changing, with eco-friendly packaging becoming a must-have feature in an increasingly green-conscious marketplace.

In a recent white paper, "Targeting the Green Consumer through Fresh Packaging," Evergreen Packaging ( www.evergreenpackaging.com ) explored "what the growing number of green-leaning consumers want out of packaging," says Erin Reynolds, senior marketing manager-dairy at the Memphis, Tenn., company.

The company found "as consumers make purchasing decisions at the grocery store shelves, packaging that conveys a brand's commitment to environmental responsibility is likely to receive positive attention from consumers with increasing awareness on this topic." she says.

"Consumer purchasing decisions are increasingly influenced by thoughtful consideration about packaging's environmental footprint," she continues.

Source: Food Processing



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